This project documents Morro Bay through an informational and promotional campaign aimed at both tourists and local visitors. All content—including typography, written copy, and imagery—was researched, developed, and designed to create an engaging and memorable snapshot of the place. The campaign centers on a series of slogans—Guided by the Rock, Shaped by the Sea, and Connected by the Coast—each highlighting a distinct aspect of Morro Bay’s identity. The system was executed across a cohesive set of three posters designed to function individually or as a unified series, alongside a postcard, three social media posts, and a branded merchandise piece.

View PDF of posters here