Mosey is a branding project centered on slowness and everyday ritual. The brand invites people to take their time and move through their day with intention rather than urgency.
Logo
The logo for Mosey was created with the intention of capturing a sense of relaxed exploration and curiosity, embodying the brand’s ethos of taking life at your own pace. At its heart is Mosey the Bear, standing peacefully amidst graphic elements that symbolize the brand’s core values. The leaf represents Mosey’s deep connection to botanicals—after all, there’s no tea without them! The star, ever-present in the sky, signifies the importance of rituals, a theme central to Mosey’s philosophy. Finally, the mug evokes warmth and a sense of community
Brand Standards
A comprehensive brand standards manual was created to define the identity system. The guide outlines logo usage, color palettes, typography, graphic elements, and illustration rules, ensuring consistency across all applications while allowing flexibility for future growth.
